Insightifi SEO and Short form Video Strategy
Project Summary
Delivered SEO improvements and engaging short-form video content for Insightifi, a knowledge-sharing platform.
Project Details
Insightifi – SEO & Short-form Video Strategy
Platform Focus: SEO, YouTube Shorts, LinkedIn Reels
Overview:
Insightifi shares insightful knowledge on tech, finance, and innovation. Led a two-part strategy: SEO optimization of their site and production of engaging short-form videos to share on LinkedIn and YouTube.
Key Activities:
- SEO optimization for all blog posts and service pages
- Embedded SEO-friendly metadata and OG tags
- Produced and edited bite-sized educational videos
- Handled LinkedIn post creation with smart captions and CTAs
Highlights:
- Improved CTR through better meta tags and thumbnails
- Boosted audience retention with fast-paced, valuable videos
- Created a knowledge-driven online community feel
Goal:
To create a high-performing digital funnel combining content quality with search engine strategy.
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